So you wanna be a tabloid journo eh? It’s easy peasy man, just make up a catchy headline, take quotes rearrange them to your liking, add editorial comment around them to make your headline plausible and bada bing you have a column that will sell copies. That’s the job, to sell copies, the more bizarre the headline the better.

Here is an example.

Quote:

“The fact that I have just extended my agreement is not especially important. Most of the players who move clubs are under contract”

Headline: SAGNA COY ON FUTURE.

Copy:

Defender Bacary Sagna has plunged Arsenal into more turmoil!
Sagna claimed that he cannot guarantee that he will be an Arsenal player for the duration of his contract.
The player was recently rewarded with a deal which runs until 2014, but Sagna is adamant that a longterm contract will not prevent him from leaving.

Quote:

“There is no point in planning ahead for next March because we cannot be certain that we will still be in the hunt for the title by then.”
“It is a shame that Flamini has left because he was an important part of our midfield. And it will be a big loss to us if Emmanuel goes”

Headline: GUNNERS EXODUS WORRY FOR SAGNA

copy:

BACARY SAGNA has piled on the pressure at Arsenal by admitting: We could be out of the title race by March!
The French full-back is still coming to terms with last term’s dramatic collapse — which saw the Gunners choke in the title run-in.
And he admits things may not be much better next time as boss Arsene Wenger fights to stop a mass exodus from the Emirates.

Note the use of exclamation marks and emotional hooks.

If all else fails, just make it up.

Tags: Arsenal, bacary sagna, flamini, wenger

This entry was posted on Thursday, July 10th, 2008 at 10:20 and is filed under Football. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.